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Founded in 1991, Volcom was the 1st company to blend Snowboarding, Surfing and Skateboarding under one roof. This way of life altered attitude and style and characterised a generation, “Youth Against Establishment”. In 1993 when Volcom released “Alive We Ride” this way of life was best captured in the film that documented the spontaneous creativity and raw excitement inherent to that lifestyle. Now, 20 years later Volcom again captures the artistry and energy of board riding in its natural forms with the anticipated release of “True To This”. Showcasing iconic athletes from around the world at different locations. An appreciation to the movement, a generation and the people that exhibit the spirit today.
True To This will be releasing in SA in March 2014 with country wide premiers of the movie. There is no doubt that this is going to be one awesome movie. We have the teaser video for you to watch and to get amped for the premier….which we will give you details on as soon as we have it.
