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Vans has opened its first Concept 3.0 store in South Africa. Located at Mall of Africa, this ground-breaking retail space represents a leap forward in retail innovation from the iconic brand known for its rebellious spirit in skate culture and fashion.
Every aspect of the store is carefully curated to express the brand’s heritage while inviting customers to engage with Vans on a deeper level. With distinct pockets showcasing the Vans’ product lines – Skate, MTE (Made for The Elements), Life & Style, and Seasonal Stories – every corner is a celebration of the brand’s iconic aesthetic and uncompromising attitude.
The opening was a monumental moment in the brand’s history and marks the official start of its Concept 3.0 chapter in South Africa.
Become a part of the ever-evolving Vans community and step into a space where heritage meets innovation. The new Vans 3.0 Concept store is now open in Mall of Africa, Johannesburg.
To keep up with the brand’s new chapter, follow Vans South Africa on Instagram or Facebook.
