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Monster Energy becomes a main partner of the WHOOP UCI Mountain Bike World Series, taking on the role of Official Energy Drink partner. As part of the agreement, the global energy drink giant will join WBD Sports onsite at all 14 events, bringing fresh energy and engagement to fan activations, enhancing the WHOOP UCI Mountain Bike World Series experience both trackside and on broadcast.
The partnership builds on Monster Energy’s longstanding commitment to mountain biking, having supported some of the sport’s most iconic athletes since the brand’s inception, including Sam Hill, Steve Peat and Brendan Fairclough. During the 2025 season, several UCI Downhill World Cup podium finishers were Monster Energy athletes, including Amaury Pierron, Marine Cabirou, Loris Vergier, Luca Shaw, Thibaut Daprela and Troy Brosnan. This agreement will further amplify Monster Energy’s presence at mountain bike events and support WBD Sports’ mission to grow the sport globally.
Beyond mountain bike, Monster Energy has firmly established itself within the wider cycling world, driven by its investment in athlete development programs, including Freestyle BMX.
The 2026 season kicks off on 1 May with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years.
