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20 years is a mighty long time, long enough to build and empire. Long enough to fall and rise, long enough to reinvent yourself. SRAM is celebrating one of cycling’s longest-running, most successful partnerships, the 20 years they have shared with Brandon Semenuk.
Watch Part 3 of this 3-part series – Throttle Open – The partnership between Brandon Semenuk and SRAM has grown into a powerful force, but in this final installment, the focus is on the now and looking ahead to what the future holds. Innovation is essential in all sport, not just in the tools we use, but in the way we think, move, and evolve. Staying at the forefront takes more than talent; it takes a willingness to push past comfort, chase curiosity, and constantly reimagine what’s possible. This chapter is about never letting up. About chasing the feeling that made it all exciting in the first place, and evolving fast enough to keep up with it.
