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20 years is a mighty long time, long enough to build and empire. Long enough to fall and rise, long enough to reinvent yourself. SRAM is celebrating one of cycling’s longest-running, most successful partnerships, the 20 years they have shared with Brandon Semenuk.
Watch Part 2 of this 3-part series – It Takes A Village – Creativity is an essential piece to performance of any kind. Developed in the pressure-cooker of high-level competition, Brandon’s expressive approach to riding bled into his desire to create content that mirrored and highlighted what he was doing outside of the confines of a slopestyle course. Aligning himself with other like-minded people who were chasing their own veins of creativity helped grow and push each other’s limits, rising the tide of what was possible and developing their craft to new highs.
