It’s a late night in 2011, a chat window pops up from a mate followed by: “We have got to experience this!” It was the teaser for Sensation White “Innerspace” held in Amsterdam that year. I watched it ten times it was that good. I couldn’t believe such an event existed. At that stage ID&T had been running Sensation for ...
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On September 7th, ID&T and Samsung proudly present the famous Sensation ‘Innerspace’ show at the Coca-Cola Dome in Johannesburg. I had the chance to meet up with Michael Hekking, Marketing and Commerce Director of Sensation and ask him a few questions to quench my expectations. Tell us about “Innerspace” and what it entails? Innerspace, is a spiritual experience. It’s meant ...
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