Converse’s dedication to highlighting both upcoming and existing artists work has evolved and come in into fruition in the form of its newly launched campaign – Unity. The campaign provides the opportunity to purchase a limited and exclusive sneaker featuring the artwork of some of the country’s most appreciated creatives.
Five key South African artists – Fhatuwani Mukheli, Sindiso Nyoni, Nardstar, David Tshabalala, and Falko Fantastic – have been tasked to visually depict the African experience of the COVID-19 virus in a way that breathes a refreshed message of hope, strength, positivity and survival into the classic white Converse Hi-top. Their designs will be available for pre-order (from 25 May onwards) on Converse’s website. Each sneaker will be customised with only 75 pairs available per design.
In the efforts of giving back to an establishment that has been affected by the pandemic, Converse has selected the Nelson Mandela Children’s Fund in which all proceeds will go to following the sale of all sneakers.