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New Indian Motorcycle Lifestyle Centre Launches

Indian Motorcycle South Africa has moved into 2018 by taking the motorcycle retail experience to a new level! Thinking out the box in creating an awesome retail space for the premium brand – they have done this with the opening of their new lifestyle centre in Melrose Arch, Johannesburg.

New Indian Motorcycle Lifestyle Centre Launches in Melrose Arch

The company is targeting its customers by bringing the brand right to them, and creating an upmarket environment that matches their lifestyle. Based in Melrose Arch’s main High Street and brings a welcomed different style to the area. The store is spacious, beautifully appointed and contains selection of magnificent Indian bikes and a wide range of apparel. It also features a coffee bar for those who simply want to bask in the glory of an iconic American brand.

Indian Motorcycle South Africa launches new store

At the same time as the new store was launched Indian Motorcycles SA took the opportunity to launch the latest and most exciting model in the Indian range, the Indian Scout Bobber.

New Indian Motorcycle Scout Bobber launched in South Africa
Indian Motorcycle Scout Bobber

The Scout Bobber pays homage to the ‘bobber’ style made popular after World War ll, as returning GI’s stripped down their bikes to make them lighter, faster and handle better. With its lowered stance, uprated suspension, chopped mudguards, blacked-out look and knobbly tyres, the Scout Bobber is one mean looking street bike. It’s a factory custom job that hits the mark in both looks and performance.

The stripped-down, blacked-out style that looks so good on the Scout Bobber has also spread to the rest of the Indian range, with three new models in the Dark Horse range – the Chief Dark Horse, Chieftain Dark Horse and Springfield Dark Horse.

Visit the Indian Motorcycle store in Melrose Arch

For those who love the heritage that only a brand such as Indian Motorcycle can justifiably lay claim to, all Indians are available in a range of classic and up-to-date colour schemes that bring out the best in whichever bike you choose. Don’t miss the opportunity to visit this magnificent lifestyle centre in Melrose Arch.

Watch the launch event video, thanks to ZA Bikers

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