LW Mag LW Magazine
SA’s top alternative music channel, MK, is calling for submissions for their 2012 Music Video Project. Following the success of the project over the past two years, MK’s MVP is back to invest in the South African music and production industry by commissioning a bunch of music videos. Last year’s finalists came up with some awesome vids, here were some of our favourites:
Lark ft. Haezer – Brave
The Frown – The National
Goodluck – Harlem
Not yet familiar with the MK Music Video Project?
To bring you up to speed, the initiative is inviting production companies to approach any artist or band they believe complements MK’s progressive channel strategy and to pitch on their behalf. Similarly, bands and record companies who would like to put their songs and ideas forward, should approach a South Africa production company to do so. The top music video concepts will be fully commissioned by MK and featured on the award winning* DSTV channel.
The following should be taken into account when pitching for MK MVP 2012:
•MK MVP pitches are only open to South African production companies and music groups/artists.
•The production company must be a registered company in the Republic of South Africa.
The below information must be included in the pitch:
1. Music video treatment and creative with graphical and video references.
2. Complete budget breakdown of proposed music video production.
3. Production company profile.
4. Artist /band profile and photo.
5. An MP3 version of the selected song.
Pitches will be selected based on the following criteria:
•Treatment and creative of the music video.
•Budget and production value.
•Artist / band profile and song choice (the songs will be chosen by an MK panel).
•How the music video concept complements the MK brand; how it speaks to the MK target market; and how well it fits within the channel’s look and feel.
Additional info:
•The decision for the music video commissions will rest solely with MK and the decision will be final.
•The deadline for all pitches is 12:00 on 06 July 2012.
•How to submit pitches:
Online: http://mk.dstv.com/category/shows/mvp/
Via email to: Stephan.Potgieter@mnet.co.za
Hand delivered to: Magic Centre, 137 Bram Fischer Drive, Randburg, 2194 ATT: Stephan Potgieter
For any commissioning queries, contact Stephan Potgieter or go to http://mktv.co.za/mvp for more.
*MK recently won two prestigious Yellow Pencils in the international D&AD Awards in London- honouring creative excellence; as well as a One Show Design award in New York for their “MK is…” campaign.
