With the Hunters eXtreme Ultimate X 2014 event is just a few weeks away we decided to chat to the man behind the scenes of what has become SA’s biggest Action Sports event. Markus Museler started Ultimate X in 2007 bringing Skateboarding, BMX, Wakebaording and Freestyle Motocross together in a festival that has grown from strength to strength over the years.
See how Ultimate X got started, how it has grown, what to expect in 2014 and more in our interview with the man that started it all.
Give us some insight on how Ultimate X got started and how it has grown over the years?
I was always keen to do some type of Action Sport event being in the scene & seeing that there was a gap for these events, I started Ultimate X. It wasn’t easy in 2007 but the last 6 years have made it all worthwhile with it growing from a 800 attendance to over 6500 in 2013. Let’s hope we can match or beat it for 2014 event.
How did you get into the industry and into the action sports side of things?
I’ve always been into Action Sports and studied an Events Management degree, So for me there was No other Industry and way to go other than Action Sports Events. As you know it’s the best Industry and Community.
How much has actually changed over the years?
Loads. The bigger the crowds became the bigger the event become. The level of competition between the athletes is day and night. Plus the ride infrastructure is becoming, if not already, World Class.
Explain to us how much actually goes into putting an event like Ultimate X on?
It’s a 6 month Plus process. So many facets go into this operation from city permits, sponsorship management to tons of admin and then the human aspect of staffing. Making sure all 105 invited athletes are looked after. It’s a constant Juggling act to make sure everything is balanced and nothing falls unnoticed.
How much time do you get to take off after the event to recover?
Not that much as we go straight into the Dew Tour & then Kimberley Diamond Cup but I’m not complaining, it’s great to be busy.
What have been some of your highlights of the event over the years?
The level of competition and then obviously the massive increase in crowds at the event since we started in 2007.
“As I am an old BMXer myself, it’s always close to me heart and look forward to it each year”
What are you looking forward to in this year’s event?
We stepped up the Skate / BMX park for 2014 and with loads of Internationals coming out, it’s going to be epic to watch what goes down there. Then having Van Coke Kartel smashing the Main Stage to close off the event.
We will be seeing some new addition to Ultimate X this year, explain?
Yes, we have The Pump Track Eliminator with some of SA’s top MTB riders competing. We also have the Sprite Hip Hop / graffiti urban Area.
What discipline is actually your favourite and which one do you think is the fans favourite?
As I am an old BMXer myself, it’s always close to me heart and look forward to it each year. FMX is usually the crowd favourite with the guys doing massive trick combo’s over the 23m gap.
What future plans do you have for Ultimate X?
Just to keep it unique and fresh for public. Making sure we reward the athletes in terms of ride infrastructure and prize money and obviously grow the event each year.
Who would you like to send a shout-out to?
All the sponsors who make this event possible and then my OSP Staff, especially Janel Fick who works super hard behind the scenes. Not to forget LW MAG for this Interview.