Today sees the release of 3RD WORLD SPECTATOR’s second music video from their debut album for their single, SPARKS. The video was shot in one evening during July 2012 in Gordon’s Bay in the Western Cape and filmed by The Schnider Bros.
The band has always seen SPARKS as the perfect example of the quintessential 3rd World Spectator song: It contains all the elements they love – the soft/loud dynamic, big chorus and a guitar solo. Directed by Peter Crafford and Kevin Schnider, the video was shot on an old boat littered with random objects. Shot at night to create a stark contrast between the boat setting and the dark, the boat resembles the remains of a space shuttle launch station to tie in with the stock footage of the Apollo 11 shuttle launch featured in the video.
3rd World Spectator opted for a pure performance video to capture the live energy the band are known to exude on stage. SPARKS, like their previous offering Ambulance, manifests a cinematic feel with a refined edge in the video. The most significant difference between the two videos is that the band was involved throughout the shoot and post-production of SPARKS, which unmistakably reflects their fingerprint.
“The SPARKS video is a pure labour of love. We love the song, as do a lot of our fans – a fact that has indulged both parties’ need for this video.”
Since the release of their debut album, The Theory of Everything in late 2011 to critical acclaim, 3rd World Spectator has elicited extensive coverage in the press and media, has done countless radio interviews, appeared with live performances on national TV shows such as SABC 2’s Hectic Nine 9, MK’s Studio 1, ETV’s Frenzy and has toured South Africa extensively.
The first single from the album, ‘Ambulance’ exploded onto radio and digital charts around the country whilst cracking the National Top 40. The video for ‘Ambulance’ also reached number 2 on the MK Top 10 Music Video Chart. The second single for SPARKS followed and ignited radio play lists. Their third single, The Hiroshima Lovers, was recently released and is currently being play listed on radio stations across South Africa.
The band is currently working on a Deluxe Edition of their album, to be released through Universal Music Group later this year.
3RD WORLD SPECTATOR CONTACT:
The Theory Of Everything is available at all major music outlets in South Africa.
*Photos by Paul Lee Photography.